Terms of service

Agreement

These terms cover your use of FirstLook — a service that lets you share a moment and invite friends and family to record their reaction. By creating an account or using FirstLook, you agree to these terms and to our Privacy policy, which explains how we handle data. If you do not agree, please do not use the service.

What FirstLook is

FirstLook lets an originator upload a video announcement, share a private link, and collect video or text reactions from the people they send it to. It’s intended for personal, non-commercial moments — announcements, celebrations, and similar occasions. The service is provided on a best-effort basis; we do not guarantee uninterrupted uptime, specific response times, or that every feature will remain available forever.

Who can use FirstLook

You must be at least 13 years old to create a FirstLook account — or at least 16 if you’re in the European Economic Area where that higher age applies. If you’re under 18, you may only use FirstLook with the involvement of a parent or guardian. By creating an account you confirm you meet these requirements.

Anyone recording a reaction is asked to confirm, before their camera turns on, that they are 18 or older — or that a parent or guardian is present and agreeing on behalf of the person being recorded. We record the fact and wording of that confirmation alongside the reaction.

If you invite someone to record a reaction, you’re responsible for having their permission to record and share that video — and, if they’re a child, their parent or guardian’s permission. When someone agrees to be recorded, they agree their reaction is saved for you and that you may share it (including on a celebration page). If we learn that an account belongs to someone under the minimum age, or that a video was recorded without the consent it needed, we may remove the content or the account.

Your account

You’re responsible for keeping your login credentials secure and for all activity under your account. Provide accurate information when you sign up, and let us know if you believe your account has been compromised.

Credits & payments

Creating announcements is free. Captured video reactions beyond a per-moment free allowance cost prepaid credits. Credits are bought in one-time purchases (not a subscription), work on any moment on your account, and do not expire. Current prices and quantities are shown on our pricing page. Payments are processed by Stripe; we never store your full card number.

In the mobile app, credit purchases may be completed on the web rather than through in-app purchase, depending on platform rules. Refund requests are handled case by case — email contact@mail.firstlook.cloud. Unused credits generally are not refundable after purchase, except where required by law or where we agree otherwise in writing.

Your content & ownership

You own the videos, messages, and other content you or your recipients upload through FirstLook. By uploading content, you grant FirstLook a limited, non-exclusive license to host, store, process, and transmit it solely for the purpose of operating the service — sharing your announcement, delivering reactions back to you, and generating features like reaction reels you request. We don’t claim ownership of your content, and we don’t sell it or use it to train AI models.

You warrant that you have the rights needed to upload and share that content and that doing so does not violate third-party rights or applicable law.

Acceptable use

Don’t use FirstLook to upload or share content that is illegal, that exploits or endangers minors (including child sexual abuse material), that infringes intellectual property, privacy, or publicity rights, or that promotes violence, harassment, or hate.

Also don’t:

• Scrape, crawl, or automate access beyond normal use of the product
• Attempt to bypass quotas, rate limits, credits, paywalls, or security measures
• Reverse engineer, decompile, or try to extract the source code of the service except where the law allows
• Access accounts, links, or data that aren’t yours
• Use FirstLook for high-risk automated decisions about individuals

We may investigate, suspend or remove content or accounts, block access, and take other action we reasonably believe is needed to protect users or the service.

Our intellectual property

FirstLook’s name, logo, website design, app UI, source code, and templates belong to Crown Focus Productions LLC or our licensors. These terms do not give you a license to copy, modify, or redistribute that material except as needed to use the service itself. Your uploaded content and reaction output remain yours, as described above.

Termination & deletion

You can delete an individual announcement or your entire account at any time from your dashboard settings. Deleting your account permanently removes your announcements, reactions, and stored videos. We may suspend or terminate accounts that violate these terms. Provisions that by nature should survive — including ownership, licenses granted for past use, disclaimers, liability limits, indemnity, and governing law — continue after termination.

Disclaimers

The service is provided on an “as is” and “as available” basis, without warranty of any kind, express or implied, including but not limited to the warranties of merchantability, fitness for a particular purpose, title, and non-infringement. FirstLook does not warrant that the service will be uninterrupted, error-free, or secure, or that any content will be accurate or free of infringing material.

Limitation of liability

We aren’t responsible for indirect, incidental, special, consequential, or punitive damages that come from using FirstLook.

Our total liability for claims arising from your use of FirstLook or these terms is capped at the smaller of (a) what you paid us in the twelve months before the claim, or (b) one hundred US dollars. If the law where you live doesn’t allow a limit like this, then only the parts the law allows will apply.

Your responsibility for people you record

You choose who to invite and you choose whether to share what they send back. If a claim is brought against us because of a reaction recorded through your moment — because the person didn’t agree to be recorded, because they were a child whose guardian didn’t agree, or because you shared their reaction beyond what they agreed to — or because of your content, your use of FirstLook, or your violation of these terms or third-party rights, you agree to cover our reasonable costs and damages from that claim (including reasonable legal fees). This doesn’t apply to anything caused by our own wrongdoing.

Reporting a problem & removing content

If you were recorded through FirstLook, you can delete your own recording yourself from the page where you recorded it, for as long as that browser keeps the link. Sender-side deletion is also available at any time from the moment’s page.

To report a reaction recorded or published without consent, a copyright concern, or any other abuse, email contact@mail.firstlook.cloud. Tell us the link and what’s wrong with it. We aim to acknowledge reports within three business days and will remove content that breaches these terms. Note that once a sender has downloaded a reaction or built it into a montage video, that copy is outside our systems and we can’t retrieve it.

Governing law & disputes

These terms are governed by the laws of the State of Georgia, without regard to its conflict-of-laws rules. We’d much rather sort out any problem directly — email contact@mail.firstlook.cloud first and we’ll make a genuine attempt to resolve it. Any dispute that can’t be resolved that way will be brought in the state or federal courts located in Georgia, and you and we each consent to those courts. Nothing here prevents either of us from bringing a claim in small-claims court.

Changes to these terms

We may update these terms from time to time. Material changes will be posted with a new “Last updated” date. Your continued use of FirstLook after changes are posted constitutes acceptance of the revised terms.

Contact

Questions about these terms, refund requests, takedown requests, or anything else — email contact@mail.firstlook.cloud.